There is an emerging need for luxury packaging (paper box, paper bag ect) that could match the premium contents inside. Consumers develop the habit of consciously and subconsciously judge the product based on the packaging itself.
When a brand targets the high-end products, it’s crucial to pay close attention to how packaging appeals to all of the consumers’ senses. The visual and prominent details in the packaging help them stand out from lower-end products on the shelves.
What is Luxury Packaging?
Great packaging provides customers with a sense of high quality and uniqueness. Luxury buyers are likely to buy following their wants, not their needs. Interesting as it sounds, these people know they are spending more than they can afford, so it is “fair” to give them the impression of getting more for their money. The packaging has to reflect its own value even before the consumers get to the products.
That means swapping out drab cardboard for textured rigid boxes. The high-end and delicate products like electronic devices and cosmetics require premium outfits to help them show off their true quality.
Brands in this category can go the extra mile by attaching more attractive details like foils and prominent graphic design. These details can bolden up the value of any packaging, but it can work wonder in on a high-end rigid box designed to contain a valuable product.
Brands selling luxury cosmetics, liquors, and high-end chocolates and candies will often opt for a rigid box that serves a double-purpose. This type of packaging has its initial appeal to the buyer, but it also serves as an attractive means of presentation when they pull it out for guests.
Luxury packaging appeals to the consumer’s sense of self-worth. Picking a high-end product off the shelf should give them an elevated sense of prestige, and displaying it in their home should give them a heightened sense of pride.
When Should a Brand Choose Luxury Packaging?
A product’s packaging is the first aspect of your brand that consumers form an attachment to, making it an extension of your brand’s identity. The style and type of luxury packaging you choose to use needs to be decided at the onset of your brand’s development. This is the only way to create the most memorable first impression with your consumers.
Every industry that ventures into the luxury realm has the opportunity to showcase their prestige; it’s simply a matter of deciding what kind of image you want your product to have. Running market research will help you determine what kind of branding your competition is using, which is a great way to benchmark your brand in order to set yourself up for success.
If your competitors are selling their premium products in a folding carton or rigid box, you should consider selling your products in a rigid box. There are plenty of options for adding flair to your packaging to set your brand apart. Working with the right packaging company will mean all the difference when it comes to setting yourself ahead of your competition.
Choosing the Right Luxury Packaging Manufacturer
In today’s Instagram age, your brand can’t afford to skip the details. Your customer’s unboxing experience relies on eye-catching luxury packaging as breathtaking as the product itself.
The right luxury packaging company will have intuitive solutions for your branding, including embossing on rigid boxes and soft-touch luxurious coatings. But not all manufacturers have the capability of offering these unique services, and not all luxury packaging manufacturers have an in-house structural engineer to bring your design to life.
From concept to application, be sure to find a company that can offer your brand beautiful and unique packaging solutions, from the inside out.
Working with a luxury packaging company resembles working with the Lexus of packaging organizations. Pick a manufacturer that has the experience expected to give you an edge over your opposition with customized solutions for your brand.
Luxury brand purchasers aren’t searching for reasonableness when they’re making buys. They’re purchasing experience, and they wouldn’t fret paying extra for it. Luxury purchasers are searching for a black-satin feel in a beautiful keepsake box.
As a luxury manufacturer, your branding needs to raise awareness of your product. To appeal to your target audience’s innate senses, you can wrap your product in packaging that provides clues to its prestige. A good luxury packaging manufacturer will know exactly how to help you do that.
Khang Thanh – The packaging company in Vietnam specializes in producing paper bags, rigid box, labels, hangtag, books, calendar, POSM and so on.
Contact us to support your brand with the right packaging:
KHANG THANH CO., LTD – HOUSE OF PACKAGING
Tel: (+84) 77 8878 222