retail-ready-packaging-khang-thanh

Choose Shelf-Ready Packaging (SRP) – Effective Way To Increase Sales

For brands, shelf-ready packaging (SRP) – also widely known as RRP (retail ready packaging) give them a bold edge over their competitors. Recent research shows that 70% of purchase decisions are made in-store. Packaging design plays an important role...

shelf ready packaging

Time To Reevaluate Shelf-Ready Packaging – SRP

1. What is shelf-ready packaging? Considered as a secondary option by many brands, shelf-ready packaging (SRP) has recently gained the attention it deserves. It has been one of the overlooked parts of the convenience stores and mini supermarkets lacking...